Building Your Personal Brand

Boys California LIVE - Northern California NIL Summit
June 26 - 28, Hardwood Place, Rocklin, Ca

FREE with admission to the tournament

Tournament Admission: $10 per person (athletes participating in California LIVE to do NOT pay a tournament admission fee)

From social media presence and communication skills to leadership, confidence, and networking, this session teaches players how to build a reputation that reflects their values and work ethic.

Participants will walk away with practical strategies to:

• Develop a positive and memorable personal brand
• Use social media to showcase character, discipline, and growth
• Understand what coaches and recruiters notice online
• Build confidence in how they present themselves on and off the court
• Turn everyday habits into long-term opportunities
• Learn methods to monetize their following

Whether aiming for varsity leadership, college recruitment, or to increase your NIL value, this workshop helps student-athletes understand that their brand is bigger than basketball — it’s their story, character, and impact.

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